View more on these topics

Anger over clutter of Isa posters on the tube

Lobbying by leading fund managers and advertisers is forcing TDI, the company responsible for Lon-don Underground poster ads, to develop a new poster placement policy.
Leading names such as Gartmore and Jupiter and their ad agency Ptarmigan Media are up in arms about the positioning of their Isa posters adjacent to competitors&#39 ads during this year&#39s Isa season on the Underground and some overground railway stations.
They claim the clutter of posters makes it difficult for the public to differentiate between fund managers and products. The companies blame the problem on the limited number of ad sites on the Underground.
They say it has come to a head because of the vast increase in fund management companies&#39 marketing budgets after the success of Isa sales in 2000.
TDI says the complaints have led it to introduce “category alternation” for all advertisers, not just financial companies, from September which means posters will not appear alongside those in the same industry sector.
Ptarmigan managing director David Wiggin says: “Clutter was making it difficult to recommend underground advertising to clients and we talked to TDI as this had to change.”
Gartmore head of product marketing David Piper says: “It is a problem on the Underground and railways. The concourse of London Bridge looked like an Autif exhibition.”

Recommended

Woolwich offsets mortgage for family help

The Woolwich has brought out the open plan offset together flexible mortgage.The mortgage is aimed at borrowers who have relatives with an existing flexible mortgage with The Woolwich and who want to use the savings account facility to help out their relatives. It has an interest rate set at 0.75 per cent above the Bank […]

Industry demands compulsion answer

The Labour and Conservative parties are under fire from the industry this week for refusing to come clean over whether stakeholder could become compulsory for individuals.While the Liberal Democrat Party in its manifesto proposes a so-called “owned second state pension” which would introduce a level of compulsion, both the Tories and the Labour party continue […]

Legal & General Bank flexes its mortgage muscles

Legal & General Bank has followed up on the recent 0.25 per cent cut in the Bank of England base rate by bringing in the flexible reserve mortgage.The mortgage will have a discount of 0.5 per cent for the first two years of the mortgage for loans of up to 75 per cent of valuation, […]

OUTSIDE EDGE Robert Reid

I don&#39t know about elsewhere in the country but the rush to sign up for stakeholder has yet to grip North London. Perhaps the October deadline is the date to focus on, given that many businesses I have spoken to recently have little idea of their obligations.The talking sheepdogs seem to have been left by […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com