Former AWD Chase de Vere director Phil Andrews has joined Moneygate Group as national sales director.
Andrews will have the task of attracting advisers and business to the firm and developing its adviser network.
Moneygate currently has 120 advisers but it expects to grow that number to 150 by the end of 2012 through acquisitions.
In October, the firm said it is in mature acquisition discus ions with 22 IFA firms.
Moneygate bought Equus Independent Financial Management in July and it bought Results Financial in August.
Moneygate sales director Dennis Reed has moved into a new national development director role and will focus on expanding the company.
Andrews says: “A significant number of IFAs are very much unprepared for what the RDR really means. It is a cultural shift to more accountability and responsibility. This uncertainty will leave advisers and businesses looking for safety and leadership as well as the ability to develop and flourish in the new environment.”
Chief executive Lee Hartley says: “It is a fantastic achievement for Moneygate to attract someone of Phil’s calibre.”