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Andersen Consulting decides on new name

Economic Consultancy Andersen Consulting has finally decided what its new name is to be.

After months of searching, hiring lawyers to look at trade marks and internet domain names around the world and ensuring the new name will not insult anyone in foreign languages, the firm has announced the new name will be Accenture.

The name change will eventually cost £70m including licensing fees and an advertising campaign to promote the brand next year.

The move comes after a lengthy battle with Arthur Andersen, the accountant. An international arbitrator has ruled the two can seperate without any money changing hands. Andersen Consulting was ordered to change its name though.

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