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And the loser is…

Life office chief executives around the UK this week will be shuddering at the thought of winning the CE of the year gong at the IFA and Provider Awards of a downmarket rival in 2004 after last year&#39s winner took an early bath last week.

Compared by some to the infamous football club chairman&#39s vote of confidence in his manager, it seems the award is the kiss of death for the recipient.

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