Insurance analysts have warned that Prudential should be concerned that IFA sales for the third quarter are down for the first time since 1995.
Both single and regular premium IFA sales are marginally down for the third quarter.
Prudential also recorded a 20 per cent fall in product profit margins which was the highest of any of the major life offices.
Credit Lyonnais Laing insurance analyst Craig Burke says: " Scottish Amicable was bought to increase market share but this does not seem to be happening. Margins are not holding up and I think they will be reasonably concerned."