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AMP to stump up £2m in Oval deal

AMP is teaming up with Surrey County Cricket Club in a sponsorship deal

worth £2m over five years.

The deal will give the Australian life office exclusive rights to name

Surrey&#39s home ground the AMP Oval, in a move claimed to be the biggest

ground sponsorship deal ever signed.

The Oval is the oldest and one of the most historic Test match grounds in

the world and regularly hosts England matches during the summer.

It is where the Ashes – the biennial clash between England and Australia –

originated after the stumps were burnt to mark England&#39s first loss to the

Australians in 1882.

AMP, which owns life offices NPI and Pearl, fund manager Henderson and has

a stake in Virgin Direct, aims to increase its public awareness through the

deal. It will see the ground&#39s new identity broadcast to TV and radio

audiences internationally during this year&#39s Ashes tour.

Surrey says money raised from the deal will be used to fund its ambitious

ground expansion programme which will increase its capacity to 23,500 from

its present 18,500.

Surrey County Cricket Club chief executive Paul Sneldon says: “This is one

of the most important commercial partnerships in the history of the club.

This deal is part of a very progressive future for the AMP Oval. AMP&#39s

significant injection of money will greatly assist us in our ambitious

redevelopment plan to modernise the ground.”

AMP managing director Tom Fraser says: “The AMP Oval is a symbol of

international sporting excellence made possible by talent, dedication and

hard work -values we at AMP hold too.”


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