AMP is teaming up with Surrey County Cricket Club in a sponsorship deal
worth £2m over five years.
The deal will give the Australian life office exclusive rights to name
Surrey's home ground the AMP Oval, in a move claimed to be the biggest
ground sponsorship deal ever signed.
The Oval is the oldest and one of the most historic Test match grounds in
the world and regularly hosts England matches during the summer.
It is where the Ashes – the biennial clash between England and Australia –
originated after the stumps were burnt to mark England's first loss to the
Australians in 1882.
AMP, which owns life offices NPI and Pearl, fund manager Henderson and has
a stake in Virgin Direct, aims to increase its public awareness through the
deal. It will see the ground's new identity broadcast to TV and radio
audiences internationally during this year's Ashes tour.
Surrey says money raised from the deal will be used to fund its ambitious
ground expansion programme which will increase its capacity to 23,500 from
its present 18,500.
Surrey County Cricket Club chief executive Paul Sneldon says: “This is one
of the most important commercial partnerships in the history of the club.
This deal is part of a very progressive future for the AMP Oval. AMP's
significant injection of money will greatly assist us in our ambitious
redevelopment plan to modernise the ground.”
AMP managing director Tom Fraser says: “The AMP Oval is a symbol of
international sporting excellence made possible by talent, dedication and
hard work -values we at AMP hold too.”