AMP is to ditch the Interactive Investor International name to integrate it with its own fund supermarket Ample.
AMP bought iii in August and will integrate the personal finance website into its own online investment service Ample by the first quarter of 2002.
The integrated Ample site will combine the best elements from both services, offering a comprehensive fund supermarket, equity and fund information and editorial content.
The new site, using just the Ample name, will have access to 25 Isa providers offering a choice of 430 funds, with typical initial charges of just 1 per cent. It will have an Isa fund filtering tool and a discretionary online investment management service. There will also be an online share-deal-ing facility and a selection of Isa packages, including UK growth and income, ethical, bonds, European and managed funds.
In the interim period, the two services will continue to operate as separate sites but iii will be rebranded Ample Interactive Investor. It will be accessible through iii's existing website.
Ample has been live since June and has news and information content alongside the facility to buy and sell Isa funds online.
Head of sales and marketing John Blowers says: “With the backing of AMP we fully intend to become the number-one online investment service in the UK. The integrated site will give online investors the freedom and confidence to invest in a wide range of funds and equities.”