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AMP support for Kids Club

AMP is running a new campaign to support childcare charity Kids Club Network by making donations through its general insurance business.

The company will donate £10 to the charity every time a motor or household insurance policy is sold.

Kids Club supports and promotes childcare by offering a safe place for children aged four to 14 to play outside school hours, allowing their parents to work or study. It is aiming to set up an after-school club in every community.

AMP has already committed £2m in support of 180 out-of-school clubs across the UK which can provide a place to play for 7,200 children.

To market the initiative, AMP is distributing leaflets and posters to every Kids Club in the country. Each will carry a reference number. The £10 will be donated to the charity every time a customer takes out a new car or home insurance policy quoting the special number.

Corporate affairs director Richard Astle says: “AMP is committed to creating better futures and that is why we believe it is important to support out-of-school childcare. By contributing to the local community in this way we are able to provide more safe places for children, which in turn allow parents to work or retrain for a better future.”


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