AMP is targeting its new fund supermarket, Ample, at inv-estors aged
between 45 and 65.
The supermarket offers more than 400 funds from 22 managers and claims to
be the only fund supermarket offering access to the biggest players in the
Ample says it differs from other fund supermarkets bec-ause it has a full
range of targeted and tailored financial services. It includes options of
either a customised service or purely transactional capabilities.
The customised service is designed for investors who do not feel confident
about their personal investment abilities. They can have their money
managed by a fund manager from Henderson Global Inv-estors, which is part
of the AMP stable.
They pass on management of their funds to AMP's discretionary portfolio
management service after answering a risk tolerance questionnaire, the
results of which will place them into one of five investment categories.
Ample says its goal is to provide investors with a fully comprehensive
investment service, allowing them to access information and manage their
A share-dealing and transfer service and additional fund managers will be
added later in the year.
Head of marketing and proposition John Blowers says: “Ample's greatest
str-ength is that it is a single investment service allowing customers to
learn, find, buy and monitor their own investments. The downfall of
first-generation online investment has been that investors have had to use
a combination of sites.”