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AMP supermart offers Ample choice

AMP is targeting its new fund supermarket, Ample, at inv-estors aged

between 45 and 65.

The supermarket offers more than 400 funds from 22 managers and claims to

be the only fund supermarket offering access to the biggest players in the

market.

Ample says it differs from other fund supermarkets bec-ause it has a full

range of targeted and tailored financial services. It includes options of

either a customised service or purely transactional capabilities.

The customised service is designed for investors who do not feel confident

about their personal investment abilities. They can have their money

managed by a fund manager from Henderson Global Inv-estors, which is part

of the AMP stable.

They pass on management of their funds to AMP&#39s discretionary portfolio

management service after answering a risk tolerance questionnaire, the

results of which will place them into one of five investment categories.

Ample says its goal is to provide investors with a fully comprehensive

investment service, allowing them to access information and manage their

portfolios online.

A share-dealing and transfer service and additional fund managers will be

added later in the year.

Head of marketing and proposition John Blowers says: “Ample&#39s greatest

str-ength is that it is a single investment service allowing customers to

learn, find, buy and monitor their own investments. The downfall of

first-generation online investment has been that investors have had to use

a combination of sites.”

DOCE:

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