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AMP moves ad account for £30m brand push

AMP has moved its creative account to Camp Chipperfield Hill Murray in advance of a £30m campaign to promote the brand in the UK.

Ad agency St Luke had been retained to carry out what AMP describes as preparatory brand research and positioning. Its creative proposal was rejected by AMP after a three-way pitch, including CCHM and Rainey Kelly Cambell Roalfe Y&R.

AMP plans to spend £30m over three years. The campaign will include TV ads and below-the-line initiatives.

To ensure global co-ordination, CCHM will work with agency Samuelson Talbot in Australia.

MediaCom will be the company&#39s media buyer and WWAV Rapp Collins is ret-ained to deal with below-the-line work.

The Australian company has recently introduced dual-branding across its UK arms, renaming its companies AMP Pearl, AMP NPI and AMP London Life.

The campaign follows AMP&#39s recent announcement that it was setting up a franchised salesforce to take advantage of depolarisation and new standardised off-the-shelf products that will require lower levels of advice.

A spokeswoman says: “People will have to wait and see what the campaign will look like. It will be an integrated campaign, including TV and below-the-line initiatives and will leverage AMP&#39s sponsorship of the AMP Oval.”


Govt accepts six-month challenge on pensions

The Government&#39s new pension chief Andrew Smith has accepted a challenge from the Liberal Democrats that it has a “narrow window” of six months to sort out the pension crisis.Speaking in an Opposition day debate in the House of Commons this week, LibDem MP and chairman of the work and pensions select committee Archy Kirkwood […]

Britannia International guarantees capital

Britannia International has established the ninth edition of its guaranteed capital equity bond.This issue of the bond offers growth potential of 38.25 per cent over five years. Like the previous issue, the bond returns investors&#39 original capital whatever happens to the FTSE 100 index during the term. Investments will accrue a fixed rate of interest […]

B&B makes FTSE debut as shares rise strongly

Mortgage lender and national IFA Bradford & Bingley has entered the FTSE 100 this week on the back of strong share price performance.B&B&#39s share price rose by 5.7 per cent to 323p last week after the release of a trading statement showing it is on track to meet analysts&#39 expectations.It takes the vacancy in the […]

Guide to high-yield bonds

IFA firm David Aaron Partnership is offering a guide to finding the best high-yield investments in the current economic climate of volatile stockmarkets and low interest rates.The booklet, entitled The Best High Yield Investments, shows investments yielding around 10 per cent or more.With world economies recovering, Aaron believes that an investment in high-yield bonds through […]


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