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Allmyplans to launch IFA service

Allmyplans is setting up a retail asset aggregation service that will have both adviser and consumer-facing operations.

It will aggregate on and off-platform assets and will share the Allmyplans brand. It is currently a consumer-facing website that stores personal and financial information in one place. The business was co-founded by Paul Holland, who launched Webline in 2000 and sold it to Capita in 2006. He set up Allmyplans in 2009 with Quay Software co-founder Mitchell Philpott, Park Row founder JP Wilkins and former Webline director Ian Price.

Holland says: “We do not believe we have any competition, given the unique nature and scope of the offering. There will be a number of iterations based on our back-end technology, ranging from adviser to consumer-facing options.”

Finance and Technology Research Centre director Ian McKenna says: “Paul Holland is a smart guy so I expect this service will be excellent. It will extend what is available to advisers and their clients.”

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