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Allianz revamp spells end of Dresdner brand

The Dresdner RCM Global Investors brand is finally set to disappear in the UK following the fund firm&#39s rebrand as Allianz Dresdner Asset Management.

The rebrand comes almost two years after the March 2001 deal which saw Allianz – one of Germany&#39s leading insurers – acquire Dresdner Bank.

The various fund management arms of Allianz adopted the Adam brand last March but Dresdner arms have only recently started to be brought under the parent umbrella.

Adam head of retail Nick Smith says the decision to rename was partly driven by the UK team, which believes the Allianz brand has the potential to become as strong in the UK as it is in Europe.

Marketing of the new name starts with Dresdner&#39s two Oeics – the UK and European investment fund and International investment fund – rebranded using the Allianz Dresdner prefix.

Subject to shareholder and board approval, the investment trusts managed by Dresdner will also be rebranded. Adam is currently informing IFAs of the changes.

Smith says: “Allianz is potentially a stronger brand name than Dresdner and we want to reflect the fact that we are now part of that company. We are simply adopting the parent name as the core global equity part of the group.”

Needanadviser.com director Jo Roberts says: “Moving to well known European brands will become more common as integration intensifies but at the moment no one has really heard of Dresdner or Allianz. It will not make much difference.”

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