The platform rebates all the commission it earns on fund management back to the customer via a cash account. This money can be used by the customer to pay their advisers’ fees or, if they are accessing the platform directly, it can be re-invested.
There is a £12.50 charge for online dealing or £20 for telephone or postal transactions.
Investment choices include ETFs, gilts, corporate bonds and investment trusts, while wrapper accounts include Sipps and Isas.
Business development manager Malcolm Dodds says: “The launch of our unique fund supermarket marks a coming of age for our sharedealing service.
“Not only will we be offering funds from the biggest names in the market, we will be offering them on very attractive terms because we will return to our clients any commission we receive on their funds.”