Alliance & Leicester has launched a campaign promoting mortgage payment protection insurance among IFAs.
The move follows the recent benchmark guidelines for MPPI set out by the Council of Mortgage Lenders and the Association of British Insurers.
These guidelines were basically designed to simplify the product and to provide certain core benefits.
A&L has already launched a number of initiatives promoting its contract to new and existing products. It is now concentrating on the intermediary market which supplies the lender with more than half its mortgage business.
It will target IFAs nationally with mailings from the end of the month detailing its product. It will also pay a fee of £50 per case when a policy is placed on risk.