Britannic Assurance is travelling round the country in a double-decker bus to bring the stakeholder message to employers.
Its roadshows follow a survey conducted for the life office which revealed that many employers are unaware of their obligations under the stakeholder pension regime.
It also found IFAs are the top choice for employers who have already sought stakeholder advice, with face-to-face advice in the workplace being considered essential by many.
Starting on September 4, Britannic will drive its bus to more than 30 locations from Brighton to Glasgow, visiting companies across all business sectors.
The ground floor will operate as a stakeholder information centre, while the upper deck has been fitted out with facilities for hourly presentations.
There will also be the opportunity for employees and employers to receive one-to-one stakeholder advice.
In a survey of 400 small to medium-sized firms carried out by NOP Finance on behalf of Britannic, 43 per cent of companies with 51-150 employees said they knew nothing about the pension reforms. Overall, more than a quarter of companies admitted they had no knowledge of stakeholder.
As part of its education drive, Britannic is recruiting 40 consultants to work alongside its tied salesforce to advise companies at a local level.
Business manager John Wilkinson says: “The roadshows fit our philosophy of making the selection and implementation of stakeholder pensions as simple and hassle-free as possible. This research highlights the need for palatable, jargon-free information.”
Tunbridge Wells Equitable Friendly Society is offering a free guide to children's savings for parents logging on to its Baby Bond website at www.babybond.co.uk.
The guide covers a variety of options, including premium bonds, bank and building society accounts, investment and unit trusts. It explains when to start saving and weighs up the advantages and disadvantages of each product.
Twefs offers a choice of tax-free children's savings vehicles, including its with-profits Baby Bond and its University Bond to helps fund education costs.
Head of marketing says David Halliday says: “Our natural instinct is to want to give our children the best start in life that we can afford but with such a bewildering array of savings products on offer, it is hard for people to know where to begin.”