Alexander Hall, the London-based mortgage broker has increased its percentage of first time buyer business.
Business from FTBs has grown from 37 per cent in the first quarter of 2004 to 45 per cent for 2005.
The trend appears to go against recent market commentary about FTBs being priced out of the market.
Customers are coming direct to Alexander Hall of registering with estate agent Foxtons as a new applicant and then discussing their mortgage options with the broker.
Alexander Hall chief operating officer Andy Pratt says: “First time buyers are increasingly more financially astute and are looking for good advice and the best deal possible.”