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Albemarle’s Sam Liddle joins Church House ahead of retail push

Church House Investment Management has hired Sam Liddle as sales director as it looks to bolster its presence in the retail market, Fundweb can reveal.

Former MAM fund manager Liddle joined the firm in February from investment consultancy Albemarle Street Partners. He remains a partner at Albemarle, which he launched with ex-Saltus man Dan Kemp and former Skandia CIO Clive Hale.

In his new role at Church House, Liddle is working on a number of projects, including renaming some of its funds, the launch of new share classes, efforts to get the firm’s products onto more platforms and an overhaul of the firm’s website.

“This is a fantastic company that has a range of funds which have not been marketed to retail investors,” he says. “We’ll be making more noise about Church House’s funds in the months ahead.”

Liddle says his initial efforts will be concentrated on three of the firm’s products – the Church House Investment Grade Fixed Interest, Church House The Tenax and Church House Deep Value Investment funds.

Jeremy Wharton ’s £118.2m Church House Investment Grade Fixed Interest fund has already attracted interest from the wealth management space and takes a low-volatility approach to corporate bond investing.

The £22.1m Tenax fund, managed by Church House chief investment officer James Mahon, has returned 43 per cent over five years, compared with the 24.9 per cent average gain in the IMA Targeted Absolute Return sector.

The fund, which targets Libor plus 4 per cent on a one-year rolling basis, is in the process of being renamed the Church House Tenax Absolute Return Strategies. Liddle believes it has the potential to become a “flagship fund”.

Jeroen Bos’ £11m Church House Deep Value Investment fund aims to buy UK businesses at a discount to the cash on their balance sheet. Liddle argues that its simple ‘buy low, sell high’ philosophy should resonate with the advisory, discretionary and multi-manager markets.

Liddle adds: “These are the funds we are going to lead with and there’s something for the IFA market, something for the wealth managers and something for the fund of funds guys. There are lots of plans for the future but that’s our initial offering.”


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