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A&L set for 5m TV campaign

Alliance & Leicester is running a 5m TV advertising campaign. The ads will focus on the banks loans, current account and mortgage campaign, with the first months spend amounting to 1.5m. McCann Erickson Central is the lead agency.

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SEI net tool gauges offshore risk

Scottish Equitable International is launching its investment risk profiler for the offshore market. The internet-based tool, available on the SEI extranet, uses stochastic modelling technique called Monte Carlo simulation. It will help advisers set investment strategies for clients by analysing attitudes to risk, return and decision-making.

Technology & Fear

By Ali Unwin, Chief Technology Officer & Manager of the Neptune Global Technology Fund Fear has always been a key ingredient for technological experimentation and adoption, and today is no different. But when and where are these fears justified? asks Ali Unwin, Chief Technology Officer and Manager of the Neptune Global Technology Fund  Click here […]

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