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A&L says 750,000 could switch bank accounts this year

Nearly three quarters of a million people will switch banks in 1999 according to Alliance & Leicester commissioned research.


The lender suggests that there will be a move away from traditional high street players towards direct telephone operations.


The survey, conducted by market research organisation NOP, shows that 4 million people have switched their main current account in the last seven years.


A&L marketing communications director Mike Woodward says: &#34Most switchers will change from their traditional high street bank to one of the newer providers because of service problems with their existing bank.&#34


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