Alliance & Leicester says it is putting the consumer back into the banking
equation with a TV marketing campaign.
The ads, which have the strapline, Making questions count, stresses the
importance of asking questions. Working with online customer service
developer Q-go, the ads are targeted towards users of A&L's online banking
Q-go says one of the major issues that has contributed to the success or
failure of online banking operations is the level of personal interaction
bet-ween the bank and existing or potential customers.
A&L executive chairman John Windeler says: “Our ads emphasise that at
Alliance & Leicester we do more than simply sell a competitive range of