View more on these topics

AJ Bell to rebrand Sippcentre platform

AJ Bell is to rebrand its Sippcentre platform as AJ Bell Investcentre in April.

Speaking at the AJ Bell investment conference last week, chief executive Andy Bell said the move will help strengthen the link with the parent company’s brand and recognised the fact the platform had moved beyond from just offering Sipp investments.

Bell said: “Exclusivity to Sipp is something we are comfortable in dropping. It is not the snappiest name, but it links into the AJ Bell brand.”

The company has run the platform under the name Sippcentre since 2002 and has around £12.7bn assets under administration.

Hart Greaves partner Paul Greaves says: “I am not sure large parts of the general public have heard of AJ Bell as such, but it makes the platform easier to explain for non-pension investments.”

Last month AJ Bell appointed Les Platts as non-executive chairman following Jim Martin’s decision to retire from the role.

Martin had been in the role for almost seven years and will officially step down in December.



The value of skills development plans

Many adviser firms have skills development plans but they need to look to the long-term, not just the business’s immediate needs


People on the move

The Institute of Financial Planning has recruited Sam Rees-Adam as director of professional standards. Rees-Adam, who has been running her own consultancy business, was previously a director at the Financial Services Skills Council – now the Financial Skills Partnership. Legal & General Network director of distribution Martin Noone is to become managing director as part […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm