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AJ Bell shakes up pricing in passive range

AJ Bell has reduced the price investors pay for its Passive Balanced fund as the firm looks to pass on economies of scale to investors.

The ongoing charges figure on the Passive Balanced fund has been cut from 0.5 per cent to 0.47 per cent.

The company has also fixed the annual management charge on its range of six passive multi-asset funds at 0.15 per cent.

Last month, AJ Bell added to its passive range with a new global growth fund.

It comes after the launch last year of its first range of own-brand funds with five risk-targeted multi-asset passive funds.

AJ Bell chief investment officer Kevin Doran says: “The FCA’s Asset Management Market Study didn’t pull any punches in identifying weak price competition in the market and specifically highlighted the fact that as fund size increases, it is fund groups that benefit from economies of scale, rather than investors.”

Doran says by fixing the AMC all cost savings generated will benefit consumers with lower overall costs for the funds.

AJ Bell is planning to float on the London Stock Exchange in late 2018 or early 2019, giving 172,000 retail customers the opportunity to invest in the firm.


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