The AITC will abandon TV advertising if it gets the go-ahead for another year of the “its” marketing campaign. Instead, the campaign will concentrate on other media, such as posters and newspapers, over a longer period of time.
Investment trust boards are currently consulting on the AITC's proposals for an additional annual levy of 1.5 basis points of each trust's assets, to cover an indefinite continuation of the campaign.
The AITC maintains it will not move forward unless its members are united. But it has not ruled out the possibility of ejecting members if a small minority refuse to agree with the majority's proposals.
To convince its more sceptical members, the association says it is considering ring-fencing part of the levy to promote split-capital trusts. Split-caps have become the fastest growing part of the sector, accounting for more than 20 per cent of the investment trust industry.
The proposals come as year two of “its” campaign comes to an end, with the remaining posters due to be taken down over the next few weeks. Results of the campaign are due to be released next month.