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AITC launches &#39its&#39 marketing campaign

The Association of Investment Trust Companies has launched the second year of the “its” marketing campaign aimed at raising consumer awareness and understanding of investment trusts.

The campaign features a TV, press, and poster campaign backed up by an introductory magazine and a selection of fact sheets, and runs until the end of March.

AICT director general Daniel Godfrey says: “Since the campaign started a year ago we have succeeding in floating the “its” logo into the marketplace and retail sales of investment trusts have increased considerably, doubling in the first quarter of 2000.”

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