The Association of Investment Trust Companies is starting a campaign to raise the profile of investment trusts in industry exams.
It is in negotiations with exam-setters such as the Chartered Insurance Institute and the Securities Institute.
The AITC is concerned that many advisers are qualified in several sectors but are advising on investment trusts with no knowledge of the sector.
Last week, the Financial Services Skills Council set up its pilot scheme testing the application of technical skills in the workplace as part of a wide-ranging review of qualifications in financial services.
AITC director of education and sales training Geoff Procter claims that the feedback has been positive. He says: “We have told everyone that we are willing to help and can provide them with all the information that they need.
“It is very important that people who are selling financial products are aware of precisely what investment trusts are and how they work.”