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AITC announces marketing initiative


The Association of Investment Trust Companies has outlined proposals for its new £27.5m marketing strategy.


The marketing campaign labelled &#39its&#39 aims to increase awareness and understanding of investment trusts by pooling the resources investment managers.


&#39Its&#39 target audience will be households with incomes of £25,000 plus particularly the 5m existing Pep investors.


The campaign will use a variety of media to get its message across, including TV, posters, press, the internet and direct marketing. It will begin this autumn.


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