The Association of Investment Trust Companies has outlined proposals for its new £27.5m marketing strategy.
The marketing campaign labelled 'its' aims to increase awareness and understanding of investment trusts by pooling the resources investment managers.
'Its' target audience will be households with incomes of £25,000 plus particularly the 5m existing Pep investors.
The campaign will use a variety of media to get its message across, including TV, posters, press, the internet and direct marketing. It will begin this autumn.