AIG is looking to recruit more protection specialists as it focuses on the UK advisory market.
Last month, Money Marketing revealed that AIG had appointed former Munich Re head of protection marketing Will Adler as protection product and planning actuary.
The move was seen as an indication that AIG was turning its attention on the UK intermediary protection market for the first time and Money Marketing understands it is looking to recruit other big names.
AIG has also launched its first wealth management marketing campaign aimed at financial advisers.
The US insurance giant kicked off an eight-week print advertising campaign this week which will be followed by online marketing, direct mail and PR activity over the coming months.
Wealth management head of marketing Neil Denton says: “People are becoming increasingly savvy about seeking financial advice and we believe that now is the time to invest in our brand and continue to foster great working relationships with IFAs. For a long time we have been one of the best kept secrets in the financial services industry.”
AIG will not comment on whether it is recruiting more protection specialists.