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Aifa marketing role to boost members

Aifa has created a new head of marketing role as it waits on the results of its “scope of membership” consultation.

Rebecca Pratley is taking on the new position which will involve working to retain existing members and ensure that they receive regular updates on events and activities from both Aifa and the Association of Mortgage Intermediaries.

Pratley has spent 14 years’ experience in financial services marketing and for the past two years she has ran her own company providing brand management and advertising for IFAs.

Aifa will shortly announce the outcome of its consultation with members on whether to keep the trade body independent or admit multi-ties, whole of market and hybrid firms.

A decision to stick with the independent route could lead to a significant drop in membership numbers and Pratley may have to persuade remaining members to pay the 25-30 per cent fee increase predicted by Aifa director general Chris Cummings if the vote is for Aifa to stay independent-only.

Cummings says: “I look forward to working with Rebecca Pratley in expanding Aifa membership and improving the services we are able to provide to IFA members.”

Director of public affairs Tracey Mullins says: “It is time that we started selling ourselves more to our members and engaging with them.”

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