Strange has been the senior policy analyst at Aifa since April 2007 and will take up the new post on Monday 23 June.
The position was created following the resignation of deputy director general Fay Goddard last month.
Strange will lead the policy team in formulating policy on legislative, regulatory and technical issues as well as responses to Government and regulatory consultations.
In addition, he will also have overall responsibility for policy development at the Association of Mortgage Intermediaries and the Association of Finance Brokers.
Before joining Aifa, Strange worked as an IFA for a London-based financial services firm and previously also ran his own financial services company serving the mortgage and protection markets.
He holds the Diploma in Financial Planning.
Aifa director general Chris Cummings says: “Following a rigorous process we are delighted to appoint such a strong candidate. We received over 40 applications from Government, regulators, other trade bodies and from industry practitioners. Andrew, who is a qualified IFA, brings a wealth of policy and hands-on sectoral experience to this role.
“He has demonstrated his abilities by leading our work on the Treating Customers Fairly initiative and the MiFID Systems and Controls consultation as well as playing a key part in our successful contribution to the retail distribution review.”
Strange adds: “Aifa has had an incredibly successful year contributing towards discussions on and shaping the RDR, driving the industry towards higher levels of professionalism and ultimately serving the best interests of consumers. With the current issues in the mortgage market and the ongoing debate around TCF and the RDR, it is more important than ever that we have a strong trade body representing members’ interests.”