Ageas Protect has launched a term and critical-illness product which offers the same level of cover available on the firm’s YourLife menu plan at a lower initial cost.
Ageas Protect, which rebranded from Fortis Life on January 10, has launched its Low Start cover to target customers who need comprehensive cover but cannot afford to pay for it initially, for example, firsttime buyers.
Low Start customers can buy the level of cover they need at a lower premium, which gradually increases at a guaranteed rate for the period of the cover.
Customers can choose from Low Start term insurance or Low Start critical-illness with term insurance.
Managing director Martin Werth says: “We have launched Low Start to help customers afford the protection they need now. It offers the same benefits as our YourLife plan at a lower initial cost and is the ideal solution for customers who may have thought the protection they need was unaffordable.”