Ageas Protect has partnered with supermarket Asda to launch a guaranteed life cover product with no underwriting.
The Asda Instant Life Cover product will be marketed through Asda’s 500 UK stores and will also be available via the telephone and online.
The product is available for UK residents aged between 17 and 50 years old, and monthly premiums range from £5 to £15.
Ageas UK chief executive Barry Smith says: “This is a real milestone for Ageas Protect and the new partnership with Asda is part of the ongoing delivery of our multi-distribution strategy across our UK businesses.
“Three years since its launch, Ageas Protect is building on its already strong presence in the IFA market by widening its distribution so it can offer protection products wherever customers choose to buy their insurance.”
Asda head of financial services Kirsty Ward says: “We know our customers want an easy, quick and good value product to cover their protection needs and, working with Ageas Protect, this is exactly what we offer.
“The fact that it offers guaranteed acceptance means our customers are covered in minutes and it is a completely hassle free experience.”
Asda will offer the Instant life Cover product alongside its existing advised life cover service through LifeSearch.