The protection provider says it is launching its business income review tool and questionnaire to help maximise the efficiency of individual protection business for IFAs.
The business tool will help advisers identify and understand why individual protection cases sometimes never proceed to completion, or cancel shortly afterwards. While the questionnaire will ensure the relevant questions are asked and answered at the fact find stage.
Aegon head of individual protection sales Mark Meads says: “In our experience the key reasons why policies are not taken up are affordability and cases where a rating has been applied. Our information capability has enabled us to help advisers understand key issues affecting their revenue stream and identify the necessary measures to reduce them.”