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Aegon UK launches its first major advertising campaign

Aegon UK has launched its first major corporate advertising campaign across the UK.

The key messages behind the campaign, costing around 750,000, will be Aegon’s focus on long term savings as well as highlighting the size of the group worldwide.

It is not designed to target the mass consumer market, but corporate and business firms.

Aegon UK chief executive Otto Thoresen says: In this initial campaign we will be targeting the business buyers of Aegons services, for whom our financial strength, expertise and global credentials are extremely positive factors and key differentiators. For us to maximise our potential in the corporate market, its critical that we raise awareness of these strengths.

CCHM:ping chairman Lucian Camp says: Aegon is a confident, forward-looking company. In this ‘educational’ phase, our aim is to convey some core facts that are nevertheless highly relevant for the target audience.


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Key Retirement Solutions is planning to buy its way into theinheritance tax planning and annuity markets funded by private equity group Cabot Square, which has bought a 60 per cent stake in the firm. Key is looking for acquisitions to sit alongside its existing equity-release business, which it plans to grow by recruiting 40 new […]

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Jelf Employee Benefits looks at some of the key considerations employers should think about when reviewing and choosing a flexible benefits provider. Choosing the right benefits for your employees is one thing but delivering a successful employee benefits strategy is about understanding the complete picture and delivering it in a personalised way so that it resonates with each and every individual in your business. 


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