Aegon UK has launched its first major corporate advertising campaign across the UK.
The key messages behind the campaign, costing around 750,000, will be Aegon’s focus on long term savings as well as highlighting the size of the group worldwide.
It is not designed to target the mass consumer market, but corporate and business firms.
Aegon UK chief executive Otto Thoresen says: In this initial campaign we will be targeting the business buyers of Aegons services, for whom our financial strength, expertise and global credentials are extremely positive factors and key differentiators. For us to maximise our potential in the corporate market, its critical that we raise awareness of these strengths.
CCHM:ping chairman Lucian Camp says: Aegon is a confident, forward-looking company. In this ‘educational’ phase, our aim is to convey some core facts that are nevertheless highly relevant for the target audience.