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Aegon rolls out online simplified protection offering


Aegon UK has made its simplified online protection offering, ‘Simply Life’, available to advisers across the market.

Simply Life was previously offered exclusively to Aegon partner firms but will now be offered to all UK advisers.

Aegon UK head of underwriting and claims strategy Simon Jacobs says: “In a market where speed to purchase and accessibility are increasingly important, Simply Life offers customers and advisers a quick and straightforward route to valuable life cover.”

Aegon says Simply Life is centred on nine core underwriting questions and is designed for clients aged between 18 and 49, who are in good health and are looking for up to £500,000 of life protection cover.


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