Aegon is rebadging its UK subsidiaries to raise the profile of the brand in a move that will see Scottish Equitable marketed as Aegon Scottish Equitable.Corporate and individual brands will carry the Aegon name as well as their existing name in a strategy designed to raise awareness of the parent company among customers. Positive Solutions, Origen and Aegon Asset Management will be unaffected by the changes. The Scottish Equitable Protect brand, created in January 2001, will be axed and the protection business will be merged into the main Aegon Scottish Equitable brand. Two new brands – Aegon Trustee Solutions and Aegon Actuarial Services – will be created in the final-salary pension area. Each brand and its accompanying marketing literature has been redesigned. Aegon UK chief executive Otto Thoresen says: “Our research told us that our existing product brands are valued in the market for their expertise in their sectors but that the link with our global parent needed to be strengthened. “Aegon Scottish Equitable offers customers the financial backing of one of the world’s biggest insurers and the access to global expertise that comes with it. Our new approach makes the Aegon link clear to customers and advisers.” CBK principal Peter Chadborn says: “The brand is important in the eyes of the customer and therefore it is important to the IFA. “Customers will take comfort from knowing that the Scottish Equitable brand is part of a bigger organisation. I am pleased Aegon is retaining the ScotEq brand.”
NDF Growth Kick Out Plan – July 06
One of the most hotly debated subjects in the wrap/platform industry is the ability of advisers to re-register assets away from platforms as well as on to them.
The fourth-biggest bank in the US is planning to enter the UK mortgage market, with four other investment banks also lining up moves. Wachovia Securities, which has over 13 million customers in the US, is considering moving into the UK mortgage and unsecured loans market either through acquisition or by building its own proposition. It […]
Matt Goodburn gauges debate on whether to invest in mid caps or large caps
Back in May, Steve Herbert, head of benefits strategy at Jelf Employee Benefits, was involved in a Corporate Adviser magazine roundtable on the subject of pensions.
News and expert analysis straight to your inboxSign up
Latest from Money Marketing
The Government should make it easier for advisers to sell products that blend income drawdown with insurance to meet future care costs, according to former pensions minister Steve Webb. A paper published today by Royal London calls on the Government to introduce policy changes which allow new products to be created that pay for long-term […]
Independent governance committees at big-name pension providers are failing to safeguard the interests of savers and the FCA must take action, fresh research finds. In 2015, the FCA required contract-based pension providers to appoint IGCs to act as champions of savers’ interests. IGCs are required to publish annual reports to increase transparency and encourage comparison […]
The FCA is reviewing the content of its pension transfer specialist examination standard in light of recent issues with pension transfer advice, Money Marketing understands. The regulator does not offer qualifications but it does have a role in setting standards for exams and publishes “appropriate examination standards” guidance. Money Marketing understands a working group, mostly […]