Aegon halved the number of declined claims in 2008, from 18 in 2007 to just 9 per cent last year.
Of the declined claims 41 per cent were due to non-disclosure and 59 per cent were due to the definition not met.
Aegon Scottish Equitable technical claims manager Helen Morris says: “We have changed our approach to claims handling following the new ABI guidance on treatment of non-disclosure and worked with IFAs to educate them on the areas where non-disclosure occurs and what they can do to stop it occurring at application stage.
“In addition, as our book of business matures, more claims start to arrive on older policies where the risk of non-disclosure is reduced. We are also looking at how we can improve the customers’ experience in the event that they do have to make a claim.”