Aegon is to hold more business protection seminars for IFAs after good feedback from advisers.
At the start of the year, Aegon ran an integrated sales and marketing campaign to promote its business protection proposition.
The campaign centred on the creation of a business protection toolkit and a series of business protection seminars which were held across the UK in March and April.
Eight-five per cent of the advisers who attended the seminars said they were valuable and 96 per cent said the toolkit was useful.
Aegon will now host three more seminars on October 16 in Glasgow, October 23 in Basingstoke and October 24 in London.
Head of sales for individual protection Mark Meads says: “The response to our business protection seminars has been fantastic. We have identified business protection as a considerable growth area and will be continuing our sales and marketing efforts to help advisers identify further opportunities for business growth.”