The new discounts increase in line with the number of benefits taken, ranging from £2.40 a month for two benefits to £9.60 a month for five benefits.
Customers can choose to combine a variety of benefits on both the personal and business protection menu, including life, critical illness, life with critical illness or family income benefit.
Aegon head of proposition for protection and investment Stephen Crosbie says: “Protection is not just about life insurance. It’s important that people protect their families and businesses with the right mix of income protection and critical illness cover as well. These discounts enable advisers to make a full range of protection cover more affordable for their clients.”