Aegon UK has agreed a new four-year deal with the Lawn Tennis Association which will see the provider sponsor British tennis until the end of 2017.
Aegon became the first ever “lead partner” of British tennis in 2009 when it agreed a five-year sponsorship deal in 2009.
Aegon UK chief executive Adrian Grace says: “This is a landmark announcement and a great day for Aegon UK and the LTA. It reinforces our long-term commitment to British tennis and the UK market.
“We truly believe tennis is one of the most exciting and inspirational sports in which to be involved in. It appeals to young and old, across all backgrounds and brings people and communities together.”