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Aegon ditches 50% contribution refund for auto-enrolment platform

Aegon hq 480

Aegon has ditched its offer to reimburse 50 per cent of an employers first three months contributions on its automatic enrolment platform.

The provider says the decision to cancel the offer for the Aegon Retirement Choices platform was made following an “exceptional” market response to the proposition.

An Aegon UK spokesman says: “Market reaction to ARC has been exceptional.

“We continuously review our promotional activity and with some exciting planned developments this year, which we believe will further help employers and employees engage with auto-enrolment, we’ve decided there is no longer a need to continue with the offer to reimburse 50 per cent of an employers first three months contributions.

“The offer was withdrawn from 1 January 2013.”


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There is one comment at the moment, we would love to hear your opinion too.

  1. “Exceptional market response”?

    Certainly from the competitors who wondered how on earth they were getting away with it in a post-RDR environment.

    I don’t suppose our beloved regulator actually took some notice….?

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