Aegon has ditched its offer to reimburse 50 per cent of an employers first three months contributions on its automatic enrolment platform.
The provider says the decision to cancel the offer for the Aegon Retirement Choices platform was made following an “exceptional” market response to the proposition.
An Aegon UK spokesman says: “Market reaction to ARC has been exceptional.
“We continuously review our promotional activity and with some exciting planned developments this year, which we believe will further help employers and employees engage with auto-enrolment, we’ve decided there is no longer a need to continue with the offer to reimburse 50 per cent of an employers first three months contributions.
“The offer was withdrawn from 1 January 2013.”