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Aegon direct-sales firm to be supermart

Aegon will be launching its new investment company selling direct to consumers as a fund supermarket.

It is not yet known how many fund managers will be on the platform but Aegon hopes it will rival the likes of Ample.

Aegon is in negotiations with managers about the proposition which is due to launch in the first half of next year.

The supermarket will operate under Aegon&#39s brand. The brand, which will be revealed next year, will be separate from Aegon&#39s IFA-only Scottish Equitable brands.

Aegon will be building the supermarket using the systems of a provider alr-eady operating in the fund supermarket arena.

Setting up a fund supermarket for the IFA channel has been discussed and has not been ruled out but Aegon says there is not currently enough demand for another entrant. Aegon&#39s plans to set up a direct company to sell Isas and unit trusts based in Stirling were revealed last month.

Corporate development director Gavin Stewart says: “This will be an alternative choice of supermarket for the direct market. Twenty per cent of people buy direct anyway and we believe most people buying direct will migrate to fund supermarkets. The fund supermarket share of people who buy direct will grow and we want to have a share of it.”


Baillie Gifford – Investment Grade Bond Fund

Friday, December 7, 2001.Type: Oeic.Aim: Income by investing in investment grade fixed-interestsecurities.Minimum investment: Lump sum £1,000.Investment split: 100 per cent in investment grade fixed-interestsecurities.Yield: 5.5 per cent.Isa link: No.Pep transfers: No.Charges: Initial 3.5 per cent, annual 1 per cent.Commission: Initial 3 per cent, renewal 0.5 per cent.Tel: 0800 9174752.

Autif&#39s McMeehan slams &#39short-termist&#39 pension fund strategies

Pension trustees and fund managers are becoming “short-sighted, short-termist and lacking in vision” and will continue to move towards less volatile investments, according to Autif director of communications Anne McMeehan.The increasing frequency of reviews of investment strategy of pension funds means individual managers will want to be sure of some positive returns over shorter periods […]


The merger of Old Mutual Asset Managers and Gerrard Investment Funds has led to head of fixed interest Bob Attridge and head of emerging markets Ashok Shah both losing their positions. They have been offered alternative roles within the company. Lincoln Unit Trust Managers is permanently reducing the initial charge on its corporate bond product […]

CGE&Y urges Sofa delegates to integrate face to face advice with telephone and internet

To meet consumer demand for financial advice in the “1 per cent world” IFAs must rethink their current processes according to Cap Gemini Ernst & Young.Speaking at this week&#39s Sofa conference in Birmingham the management consultancy&#39s head of insurance sector Shaun Crawford claimed the need for advice is growing but reliance by IFAs on offering […]

The investment clock

While Trump blazes blond in the political foreground, it’s easy to overlook the economic background to the new political dimension of 2017. Political risk will be a feature of the year: the unpredictable and untested Trump administration has already created uncertainty, which is unlikely to diminish, especially if protectionist rhetoric starts to outweigh promises of […]


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