View more on these topics

Aegon Asset Management in bid to boost rebranded image

Aegon Asset Management is revamping its image to boost brand awareness as a follow up to the wider rebranding of the Aegon group last August.

The rebranding and advertising campaign launched by the Aegon group last year aimed to give more prominence to Scottish Equitable’s parent company Aegon as many consumers appeared unaware that the two companies are connected.

Aegon Asset Management intends to build upon this campaign in a bid to seek wider penetration of the UK investment market for its products and services.

As part of this, Aegon AM has recently launched three retail funds – UK opportunities, UK cautious managed and the ethical cautious managed fund.

It will also be relaunching its customer-facing website which will include online charting of Oeic funds and further tools and functions to be added in the summer.

Director retail funds and marketing Jon Bennett says: “We are entering a new phase in the development of Aegon Asset Management as we begin to talk to a broader range of IFAs about our range of funds. To do this, we need to ensure we have readily recognisable brand.”

Recommended

FSA drops plans for dual listings

The FSA has scrapped its dual-listing proposals after industry and Government concerns they risked allowing a re-run of the split-cap crisis and will now consult on a new single listing regime for all UK and overseas investment companies.As exclusively revealed by Money Marketing last December, The Association of Investment Companies, leading advisers, trade bodies and […]

Raiders on the storm

Last year, speaking at a series of IFA dinners held around the UK, a number of advisers were quick to slate the media. Why don’t we write about things that really matter, was the common refrain.

£1.6Bn war chest as Resolution seeks more acquisitions

Resolution plans to grow its protection proposition and may set up a shareholder-owned annuity company in 2007 to retain vesting pension funds.It remains on the look out for acquisitions despite revealing recently that it is no longer in talks with rivals about a possible trade sale.The group has an estimated surplus of £1.6bn for acquisitions […]

Fortune favours Mom structure

Hedge fund multi-manager Fortune Asset Management expects its closed-ended market wizards fund to list on the London Stock Exchange within four weeks.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment