Aegon has appointed Mark Till as managing director for its direct offering.
Till was previously head of personal investing at Fidelity Worldwide Investment, and prior to that was managing director of Standard Life Direct.
He will take over from David Beattie, who will now take on responsibility for overseeing platform operations as commercial director, digital solutions.
Aegon chief executive Adrian Grace says: “Customer expectation is driving the need for better digital processes and it is up to us to continue to keep pace by understanding what the customer wants and delivering it.
“We want to use technology to ensure that we engage customers with their long term financial futures and meet the needs of both advisers and smaller clients with simple investment requirements.”
Till says: “I’ve followed the growth of Aegon’s platform closely and they have a differentiated position in the market, with unique services like their new secure retirement income offer for advised clients and a leading platform for workplace customers.
“Retiready continues to be an exciting development in our industry, as the simple service and investment options fulfill the needs of those with basic pension requirements.”