Personal Finance Society advisers say incoming chief executive Keith Richards’ main aim should be to try to achieve a unified lobbying voice across a diverse membership.
The PFS announced last week it had appointed Tenet distribution and development director Keith Richards as its new chief executive.
Richards will replace Fay Goddard who announced in November she is retiring after almost five years heading up the professional body.
Yellowtail Financial Planning managing director Dennis Hall says: “I think the trade body has got to bring people together in order to have more of an effective voice when lobbying the regulator and ensuring advisers get a fair deal.”
Jacksons Wealth Management managing director Pete Matthew says: “There are a lot of different perspectives within the PFS and being able to bring them together to make sure you are all pulling in the right direction is a challenge.”
Richards announced last week he had quit Tenet to “pursue new challenges” in the financial services sector. He has been with the network since 2004.
PFS president Garry Hale says: “Keith brings a wealth of experience and influence, together with a commitment to raising levels of professionalism in the advice sector. Our members will benefit immensely from Keith’s involvement.”
Richards says: “I would like to recognise the fantastic job that Fay has done during her time as PFS chief executive and I aim to build on the foundations already put in place.
“The continuing pressure of regulatory change and risk has additionally driven divided reaction which often fuels an unqualified negative perception of the industry. A more joined up sector would be a massive step forward in helping to secure and justify the professional recognition we all seek for our industry and which the majority so richly deserve.
“I will certainly be doing my best to work with others across the industry to achieve this objective.”