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Advisers rate fund prices top online tool

Fund prices and performance statistics are the online tools which are most valued by advisers who use financial websites, according to a Trustnet survey.

The online data provider found that 69 per cent of respondents use financial websites to find fund prices and performance figures, with 61 per cent in the survey rating fund research the second most valued resource.

The research, which is sponsored by Cru Investment Management, surveyed 200 advisers about their use of financial websites.

It found that fund analysis tools are considered to be the most important feature by 23 per cent, new fund details are selected by 22 per cent and 13 per cent rate news and features about funds highest.

Forums and discussion groups are seen as the least important feature by respondents, with only 2 per cent saying that they think this is the most critical service on finance websites.

Trustnet head of marketing and communication Paul Wynne says says: “In order to equip investors and advisers with data and tools, we engage with them directly. Our regular users have an opportunity to provide feedback and we gain a better understanding of their future needs.”


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