Falcon and M&E are neck and neck for top spot in this year’s Henry Samuels Marketing Services ratings of IFA networks.
Market research expert Samuels says the overall findings, based on responses from 300 IFAs, indicate there is still trust in networks, despite continuing suggestions that the traditional network model is dead.
Falcon and M&E have increased their year-on-year scores from 3.24 to 3.39 and 3.01 to 3.38 out of five, based on 12 service criteria.
Third-placed Sesame has increased its score from 3.06 to 3.28 but last year’s leader Interdependence has seen its rating fall to 3.15 from 3.66, leaving it in fourth place this year.
New network Financial Limited is ranked at 2.86.
Falcon chief executive Allan Rosengren says: “This shows that we are aligned with our members, meeting their objectives for support and assistance where they need it. They are to thank as they put us there.”
Samuels says: “These latest findings indicate the strength of network member support, with the ongoing growth of Falcon, the continuing strength of Tenet’s networks and the resurgence of others such as Sesame and Burns Anderson. Whitechurch and IN Partnership also show increased member support, seemingly at a slower but positive level.”