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Advisers launch a forum for fee based advice

A number of fee-based financial planners and advisers have launched the Forum for Fee Based Advice, which aims to give consumers access to impartial, unbiased and independent advisers.

The group says it will launch a consumer facing website in the new year.

The forum says its services will not compete with existing adviser listings because only those firms that successfully pass a verification process will be listed on the website.

Membership is open to all types and sizes of independent financial advisory firms who are committed to providing client-centred advice free from conflicts of interest, according to the group.

Tower Hill Associates director John Lang says large numbers of consumers recognise that to increase the probability of receiving totally impartial advice they need to consult an independent fee based financial adviser.

He says: “It is about time that those in the industry, who want to be seen as professionals, join together in helping to meet the burgeoning demand for this type of adviser.”

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