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Advisers and lenders must work together on depolarisation says Standard Life Bank

Advisers and lenders must work together if they are to ensure that new rules for depolarisation are communicted as effectively as possible says Standard Life Bank.

Standard Life Bank head of sales Alan Dring says: “Lenders and advisers need to gain the trust and confidence of consumers and how effectively we can make these rules and changes easy for consumers to digest will be key.”

“Delivering a better yield per customer will require advisers to re-evaluate their current business approach as traditional sales-orientated models are outdated and will not give advisers the long-term stability or profitability they need.”

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