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Ad spend soars for Isa season

Several leading fund managers are increasing their advertising spending this year in anticipation of a bumper Isa season with improved inv- estor sentiment.

Artemis has raised its first-quarter spend to 2.3m from 1.3m last year, with 500 branded taxis on London’s streets, ads at London mainline rail stations and South-east commuter stations.

Invesco Perpetual sales and marketing director Rick White says the firm has seen clear evidence investor sentiment is improving steadily and the firm plans to spend more on consumer advertising as well as increasing its brand exposure through the sponsorship of sporting events such as the Welsh Rugby Union Autumn International series.

Schroders, Fidelity and Merrill Lynch Investment Managers are also all looking to raise their advertising spend over the coming months.

Specialist investment provider Keydata says it has tripled its advertising budget since this time last year.

New Star retail marketing director Richard Wilson says the firm has not raised its expenditure this year, having had a large advertising bud- get since launch, although it is promoting equity funds more heavily than bond funds, which it focused on last year.

Wilson says: “We are spending as much as we always have and we tend to call these other advertisers fair-weather, having increased their spend considerably this year on the back of a switch in investor confidence.”


Sainsbury’s answers to our protection probe

Q: Are you confident that your customers are aware that buying direct means they do not have access to the Financial Ombudsman Service and potential compensation if they take out the wrong sort of insurance?A: If they need to, customers can still have access to the FOS. You can clarify this with the FOS.Q: Do […]

Prescient gains 1000th client

IFA firm Prescient Financial Intelligence has just witnessed its 1000th client 16 months since its launch in August 2004. The firm, with offices in Exeter, Glasgow, London and York, employs a strategy of targeting small asset managers and discretionary fund managers that are lacking the financial services capability to provide Sipp and IHT solutions to […]

Ship rejects MPs’ claims over equity-release ads

Safe Home Income Plans has hit back at Labour backbenchers’ claims of flawed equity-release advertising, saying increased competition this year will boost product innovation. But trouble could be brewing, with a Ship member survey predicting that equity-release products could be aimed at younger people this year. Labour MPs have accused Norwich Union and other equity-release […]

Government to combine consumer bodies

The Government is proposing combining its five consumer bodies in an intiative to improve consumer protection – the Financial Services Consumer Panel, National Consumer Council, Energywatch, Postwatch and Ofcom Consumer Panel.Consumer Minister Gerry Sutcliffe says bringing together the five organisations, which will be called Consumer Direct, will provide a clearer, simpler and more effective voice […]


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