ABN Amro Asset Management begins its push into the retail market in earnest this week with a mail and phone campaign targeting IFAs.
It will focus initial marketing on the £41.5m UK growth fund, one of five funds it inherited from Carrington Pembroke which ABN Amro bought in October 1996.
The relaunch comes after almost a year of preparations which included the appointment last August of Tom Cross Brown as UK chief executive. He was formerly chief executive of Lazard Brothers Asset Management. Jamie Campbell joined as managing director in November last year, moving from Jupiter.
The UK growth fund is in the top quartile for performance over seven years, five years and one year, with growth of 303.85 per cent, 145.11 per cent and 36.89 per cent respectively.
Campbell says, despite the fund's performance, it has never had a high profile in the IFA market.